Our Way Forward

Our Way Forward is how we are evolving our long-term business strategy to become even more responsive to people’s  changing tastes and needs. 

SLIKA PROIZVODA SLIKA PROIZVODA

We know that consumers want to manage their Sugar intake and that not everyone drinks Sparkling softdrinks. Thats why we are leading with the following plans – both inside and outside the bottle.

INSIDE THE BOTTLE INSIDE THE BOTTLE

Inside The Bottle

  • REDUCE SUGAR
  • EVOLVE RECIPES
  • DIFFERENT DRINKS
OUTSIDE THE BOTLLE OUTSIDE THE BOTLLE

OUTSIDE THE BOTTLE

  • CONVENIENT PACKAGES
  • ACCESSIBLE INFORMATION
  • NO ADVERTISING TARGETED TO KIDS UNDER 12