Coca‑Cola HBC's vision is to become the undisputed leader in every market where it does business.

Our approach reflects who we are and how we behave.

Our values

Everything starts with our values. They are what make us different and motivate, inspire and energise us to help us reach our goals.

Our people

Our people play a fundamental role in the sustainable growth of our business. Therefore we are committed to recruiting, developing and engaging talent and encouraging a high-performance mindset across the business.

Strategic framework

It all comes together in our strategic framework, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.

We are in good shape for growth, as we are an inherently competitive selling organisation. Our strategic framework reminds us that success will come from collaboration across the business and with our partner in growth, The Coca‑Cola Company.

Coca-Cola HBC strategic framework diagram