Coca‑Cola HBC is an active member of the community in each of the 28 countries in which it operates, and Coca‑Cola HBC Slovenia is no exception.
Our mission requires us to improve the quality of life and invest in local communities, so we have integrated corporate responsibility and sustainability into our business. We aim to operate in a responsible way by engaging with stakeholders and communities to support their sustainable development.
Through our core business activities – which generate income for employees, supplier payments and government taxes – our focus remains to invest in community partnerships and projects that address environmental and social issues.
Our community investment focuses on three key strategic areas, which we have identified based on the existing societal and environmental needs in the countries where we work: community and well-being, environmental, water stewardship and youth development.
- 200,000 From 2014 to 2017 Coca‑Cola System invested 200,000 EUR in the community in Slovenia.
As part of our water stewardship strategy we partner with international and national governmental and non-governmental organisations to preserve and protect important watersheds, such as the Danube, Sava and other rivers, their basins and watershed areas, including wetland habitats and biodiversity.
Additionally, Coca‑Cola HBC Slovenia, Slovenian Ministry of the Environment and Spatial Planning, International Sava River Basin Commission and Tourist Association of Slovenia have been conducting a joint project “You Are My River” dedicated to the protection of water resources in the Sava River basin and the promotion of water preservation in Slovenia.
As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca Cola system. We are building a long term partnership with Olympic Committee of Slovenia, among others we are supporting their recreational initiatives, such as My Olympic Norm (Moja olimpijska norma) and also other recreational events across Slovenia, such as Bled Night run (Nočna 10ka).
Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding. We support youth development, and our programmes aim to help young people develop self-esteem and leadership skills. With our Youth Development platform, we organise the management trainee programme, Career from the Bottle, and youth program Coca‑Cola Youth Empowered.
We have a strong relationship with National Red Cross.
This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water – for example, during the floods in the Balkans during the summer of 2014.
In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.
We invested over 600 hours in volunteer work for emergency relief in 2014 and, along with the Coca Cola system, provided help to affected areas amounting to more than $17 million.